Privacy Policy

Forever18 International Co., Ltd. (“Forever18,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, place orders, or communicate with us. We respect your privacy rights and strive to be transparent about our practices in compliance with South Korea’s Personal Information Protection Act (PIPA), as well as international regulations such as the EU General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and others as applicable.

By accessing or using our website and services, or by providing us with your personal information, you consent to the terms described in this policy. We encourage you to review this policy carefully and contact us if you have any questions.

1. Information We Collect

To provide you with the best service, we collect different types of information, which can be categorized as follows:

• Personal Information You Provide: This includes your full name, contact details (email, phone number, mailing address), payment and billing information, company name (if applicable), and any other data you submit when creating an account, making purchases, subscribing to newsletters, or contacting customer service.
• Technical and Usage Data: We collect information automatically when you use our website, such as your IP address, browser type and version, device information, operating system, pages visited, duration of visits, referring URLs, and other usage statistics. This data helps us improve site functionality and user experience.
• Cookies and Tracking Technologies: We utilize cookies, web beacons, and similar tools to recognize your device, remember preferences, and analyze site traffic. You may control cookie preferences through your browser settings, though disabling cookies may affect your ability to use certain features.
• Third-Party Information: We may obtain data about you from trusted partners such as marketing affiliates, social media platforms, and public sources to better tailor our services.

2. How We Use Your Information

Your information is used responsibly for the following purposes:

• Order Processing: To verify, process, and fulfill your orders, including payment transactions and delivery.
• Account Management: To create, maintain, and secure your user accounts.
• Communication: To send you important updates, customer support responses, service notifications, promotional offers (where permitted by law), and respond to your inquiries.
• Service Improvement: To analyze website usage and customer preferences, improve our services, and personalize your shopping experience, including product recommendations and targeted promotions.
• Compliance and Security: To meet legal obligations, prevent fraud, detect and address security incidents, and protect our rights and users’ safety.
• Research and Analytics: To conduct market research, business analysis, and generate anonymized or aggregated data to inform company strategy.

3. Sharing and Disclosure of Personal Data

We do not sell or rent your personal information. However, we may share your data in the following cases:

• Service Providers: We disclose information to trusted third-party vendors who assist with order fulfillment, payment processing, customer support, marketing, IT infrastructure, and data analytics. These partners are contractually obligated to maintain confidentiality and use your data only for specified purposes.
• Legal Requirements: We may release information when required by law or government authority, such as responding to subpoenas, legal processes, or investigations.
• Business Transactions: In the event of a merger, acquisition, or sale of company assets, your personal data may be transferred to the relevant entity involved in the transaction.
• Protection of Rights: To protect the safety, rights, or property of Forever18, our customers, or others, including investigation and prevention of fraud or security breaches.

4. Data Retention and Storage

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable laws, including:

• Retaining transactional records and purchase history for a minimum of five (5) years, in accordance with Korean tax and commerce laws.
• Holding complaint and dispute resolution records for at least three (3) years.
• Maintaining login and access records for a period of three (3) months.

When data is no longer needed, we securely delete or anonymize it using industry-standard methods such as shredding paper records or securely wiping electronic data to prevent unauthorized recovery.

5. Your Rights and Choices

In compliance with relevant laws, you have the following rights regarding your personal data:

• Access and Correction: You can request access to your data and ask us to update or correct any inaccuracies.
• Withdrawal of Consent: You may withdraw consent for marketing communications or other uses of your data, though this may affect your access to certain services.
• Data Portability: Where applicable, you can request a copy of your data in a commonly used electronic format.
• Deletion: You may request deletion of your personal information, subject to legal or contractual restrictions.
• Opt-Out: You can unsubscribe from marketing emails via links in the emails or by contacting us directly.

Requests can be made via your account settings or by contacting our Privacy Officer (details below). We will respond promptly within the legally required timeframe.

6. Security Measures

Forever18 takes the protection of your data seriously. We implement robust security protocols including:

• Encryption: Sensitive information such as passwords and payment details are encrypted during transmission and storage.
• Access Controls: Personal data access is restricted to authorized personnel on a need-to-know basis.
• Regular Audits: We routinely review our security systems and procedures to identify and mitigate vulnerabilities.
• Physical Safeguards: Our offices and data centers employ physical security measures to prevent unauthorized access.

Despite these measures, no system is completely foolproof, so we encourage you to practice safe online behavior.

7. International Transfers

As a South Korea-based company, your data may be processed and stored in Korea or other countries where our service providers operate. When transferring data internationally, we ensure appropriate safeguards are in place in accordance with applicable laws to protect your privacy rights.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected data from a child without parental consent, we will promptly delete such information.

9. Cookies and Tracking

We use cookies and similar technologies to improve website performance, customize your experience, analyze traffic, and provide targeted advertising. You have control over cookies through your browser settings or site preferences. However, disabling cookies may limit functionality or access to certain features.

10. Analytics and Advertising

We employ third-party analytics services like Google Analytics to monitor how visitors interact with our site, allowing us to improve performance and tailor content. These services may use cookies and tracking technologies.

Additionally, we may partner with advertising networks to deliver personalized ads based on your browsing behavior. You can opt out of interest-based advertising via your browser or device settings.

11. Updates to This Policy

Forever18 reserves the right to update or modify this Privacy Policy at any time. Significant changes will be communicated via our website or other appropriate channels. Continued use of our services after changes constitute your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact our dedicated Privacy Officer at:

Email: contact@fillerskorea.com
Phone: +82 10- 6811- 4452

We are committed to responding promptly and assisting you with any privacy-related matters.

Thank you for trusting Forever18. Your privacy and security are our top priorities.